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In strong real estate markets with many ready, willing, and able buyers clamoring to purchase good houses, property priced near its market value typically sells quickly. You don't need additional inducements in a red-hot market.
But when the tables are turned, and sellers far outnumber buyers, even pleasure-pleasure-panic pricing may not do the trick (see 'Pleasure-pleasure-panic pricing: Fast, top-dollar sales' earlier in this chapter). If that's the case, you may have to offer buyers additional enticements to make a deal. In a buyers' market, the key to success is using incentives that help put a sale together instead of fancy gimmicks that tarnish your property and make it harder to sell. This section highlights a few incentives and gimmicks you may encounter when selling your house.
